The Best Meat in the World

Is the Best Meat for the World

Where Tradition and Innovation Walk Side by Side

The union of Angus and Nelore breeds delivers tender, juicy beef — each cut carrying the story of the land, embodying care and respect in the form of food. Born in the heart of Brazil, at Fazenda Água Viva, among the stunning landscapes of the Araguaia Valley in Mato Grosso, where nature and cattle ranching live in harmony.

It’s not enough for us to say our beef is sustainable. For all our efforts on the farm to become genuine satisfaction, transparency is essential — that’s why we work with external certifiers to guarantee every process, ensuring consumers feel safe when enjoying our products.

To ensure biodiversity, we partner with the Jaguar Institute (Instituto Onça-Pintada), certifying our commitment to wildlife conservation and the future of the planet.

To validate our agricultural excellence, we first sought Rainforest Alliance, a globally recognized and demanding certifier that helped us place SouBeef on the market.

After Rainforest Alliance exited the meat sector, we chose QIMA IBD, a traditional sustainability and organic certification body, beginning a new stage to verify that our cattle are pasture-raised, our production low-carbon, and that all our practices meet the highest sustainability standards.

This is SouBeef: unique flavor, naturally sustainable.

Água Viva Farm

In this landscape — where animals roam freely on pasture — we combine unmatched flavor with sustainability, surrounded by pure rivers and native forests.

Renowned institutions endorse both our agricultural practices and our commitment to conserving biodiversity.

Caio Penido is the founder of SouBeef, driven by the desire to reconcile sustainable food production with the conservation of nature.

“I’m a multifaceted person with many passions — cinema, music, entrepreneurship, and, of course, a good barbecue with friends.
Today I dedicate part of my time to SouBeef, developing this concept of sustainable gourmet beef.

As a filmmaker, I felt fulfilled leading my production company, Encruzilhada Filmes, telling meaningful stories across Brazil. But there came a time when I felt it was time to return to the land — to produce food, but in an innovative way.
If it’s not done with passion, respect, and honesty, it’s not worth starting.

I chose a piece of land in the Araguaia Valley — by a crystal-clear river, at the foot of the Serra do Roncador mountains — where I could reinvent cattle ranching amid cinematic scenery filled with wildlife that I strive to preserve by strengthening ecological corridors.

With great care, we selected the perfect blend of breeds for our pasture-raised cattle, raised humanely and in harmony with the environment. Everyone who works at the farm is trained to treat the animals with the same care and respect that I do.”

SouBeef Is Built on Family Values That Span Four Generations.

Awards & Certifications

We take pride in being truly sustainable — certified by leading national and international institutions.

Instituto Onça-Pintada

Pioneering certification for rural producers who promote sustainable practices in jaguar habitats, contributing to the conservation of the species and the environment.

In 2022, Fazenda Água Viva was recognized by Canal Rural with the Planeta Campo Award as Brazil’s most sustainable cattle ranch, honoring initiatives that successfully combine production and environmental preservation.

Prêmio Planeta Campo

Regulamento de Produção Sustentável

We follow one of the world’s strictest sustainability standards.
In 2020, we were among the few cattle farms to earn international recognition from Rainforest Alliance.